Are You Really Ready for a New Website?
A Simple Checklist for Small Business Owners & Creators
Are you thinking about launching a new website or giving your current one a much needed glow-up?
Before you dive into design mockups, platforms, or creative ideas, it’s important to make sure you (or your business) are fully prepared for the process.
As a small business owner or someone simply needing a website that finally feels “right,” the last thing you want is to feel overwhelmed, unorganized, or unsure where to start.
At The Keeley Collective, we believe the best websites are built with intention—and that starts long before the design phase. When you’re prepared, the entire project feels smoother, clearer, and so much more exciting.
Use this quick readiness checklist to see where you stand. Whether you’re building from scratch or refreshing a site that’s overdue for an update, this guide will help you move forward with confidence and clarity.
Strategy & Goals
Before you even think about fonts or colors, you need clarity around what you’re building and why.
Ask yourself:
Do I know what I want my website to do (inform, sell, book calls, collect leads)?
Can I clearly describe my ideal client or audience?
Do I understand what makes me or my business unique?
Have I set 1–3 main goals for my site (ex: “Book more discovery calls” or “Grow my email list”)?
Why this matters: Clear goals lead to smart design decisions. No more guessing. No more hoping.
Content & Messaging
Your website needs the right words to communicate who you are and what you offer clearly and confidently.
Do I have (or plan to create) content for my homepage, about page, and services?
Are my services or offers clearly defined?
Do I have client testimonials or reviews I can include?
Do I know the action I want visitors to take next (my CTA)?
Am I considering a blog or resource section to support my content strategy?
Feeling stuck on content? Don’t worry we can guide you through it or recommend support.
Branding & Visuals
A beautiful website is great.
A strategic and cohesive website? Even better.
Do I have a logo and basic branding?
Do I know my brand colors and fonts (or have inspiration)?
Do I have professional photos or high-quality images?
Can I describe the style or vibe I want (clean, bold, cozy, modern, elegant, etc.)?
No branding yet? No problem, we offer brand design and simple, intentional options to get you started.
Tech & Functionality
You don’t need to be a tech expert, but having a few basics in place will save a lot of time.
Do I have a domain name (or know where to get one)?
Do I have website hosting (or need recommendations)?
Do I know what features I need (booking forms, contact forms, blog, online store, etc.)?
Do I want my site to be fast, mobile-friendly, and easy to navigate?
Do I want it optimized for Google with foundational SEO?
At The Keeley Collective, we take care of all the tech-y things, from domain setup to SEO basics so you don’t have to stress.
Collaboration & Support
Your web designer isn’t just creating “a website.” They’re building a digital experience based on your vision, goals, and personality.
Am I ready to collaborate and provide feedback during the design process?
Can I commit the time and energy needed to move the project forward?
Am I open to expert guidance and recommendations?
Do I want to work with someone who’s available even after the launch?
At The Keeley Collective, we’re more than just designers, we’re your long-term creative partner.
Your Readiness Score
Count how many questions you were able to say yes to:
15–20:
You’re ready! Let’s build something beautiful, strategic, and aligned with your goals.
8–14:
You’re close! A discovery call will help us fill in the gaps and map out a clear plan.
0–7:
No worries at all—we’ll guide you from step one and help you get fully prepared.
Ready to Get Started?
If this checklist got your wheels turning, it might be the perfect time to chat. Whether you’re launching a brand-new business, starting a passion project, or giving your current site a makeover. The Keeley Collective is here to help you create a website that feels like you and works for your business.
Let’s talk about your goals, your vision, and how to build something beautiful without the overwhelm.